For instance, on the 10th September we hired out 72 radios (Motorola CP040s), to an innovative marketing agency who were chosen by River Island to handle the launch of a brand new range of clothing designed by the pop icon Rihanna.
Rihanna is a 25 year old Barbadian recording artist, actress and fashion designer. Because she has a massive following, the organisers braced themselves for thousands of her fans to descend on the event to see her in person and to buy her designs. Expecting a seething jostling crowd to turn up on the day, they knew their personnel would need to collaborate closely by keeping in constant touch. This is where radios with loud and clear audio are an enormous asset. They enable employees to communicate effortlessly with each other, despite the high noise levels present.
As she swept in, Rihanna dazzled her ardent admirers with her jaw-dropping outfit. She soon got personally involved helping them dress and recommending the most suitable cloths. Of course, the safety of such a high-profile star causes staff and security teams quite a headache. However, easy-to-use two-way radios allow them to call colleagues rapidly at the touch of a button, so they’re able to keep on top of the fluid situation.
No matter what the environment, CP040s are extremely reliable. These 4-channel radios are robust and hard working, and they’re powerful enough to provide razor-sharp reception across large venues. Their extended battery life also means workers will not have to recharge during an event, avoiding the frustration of any down time.
In fact, the launch ran like clockwork. The fans were ecstatic about seeing their idol in the flesh as well as her new fashion collection. But more than that, the staff at the agency and River Island made sure the occasion passed without a hitch, using their dependable two-way radios that offered perfect coverage.
If your event requires two way radios to improve your communication across a large site – please give us a call on 01245 40350 or contact us here to discuss your needs