Trustpilot

Marketing Manager

Role Purpose:

  • To be responsible for all the marketing activities of Brentwood Communications Group.
  • To be overall responsible for all decisions and outcomes of all activities in the marketing department, including offline and online activities.
  • To take overall responsibility for reputation management and the Brentwood Brand.

Key Responsibilities:

  • To manage the marketing department and all staff within the department.
  • To manage the day to day operational running and decision making of the department.
  • To set and manage the annual budgets.
  • To create the annual marketing plan and deliver the plan using the available resources.
  • To report on the ROI of activities.
  • To take ownership of all staff and customer events.

Digital:

  • To oversee the maintenance and development of the company websites.
  • To ensure all products and services are on the appropriate websites and the websites are kept fresh and up to date.
  • To ensure the social media activity is consistent.
  • To ensure we are visible on all the relevant and appropriate social media sites.

SEO/Adwords:

  • To manage the SEO/Adwords account of the companies websites.
  • To carry out A/B testing across our sites and pages to ensure best use of time and money.
  • To ensure all pages are optimised in line with current algorithms.
  • To ensure all relevant keywords are used for adwords campaigns.
  • To monitor and report monthly on key important metrics.

Video Production:

  • To create digital content to support sales, recruitment, events, HR & IT activities.

Sales Support:

  • To create emailers, digital brochures, pdf’s, website content, newsletters, new stories to support the sales team effort.

Events:

  • To lead the implementation of Brentwood events.

Learning and Development:

  • Brentwood will expect you to remain up to date with trends within marketing (online and offline).

Quality of Delivery:

  • Ensure companywide external communications are branded, including coding of email signatures.
  • Maintain knowledge relevant to the role and industry to ensure the company branding is always forward focused.

Customer:

  • Put customers and people at the heart of all activity ensuring the customers are treated as people and people as customers at all times.
  • Represent the company by own appearance and behaviors in line with the delivery of world class standards.

Health and Safety:

  • Maintain responsibility for own Health and Safety at all times, adhering to all company policies.
  • Report all accidents, injuries and near misses to the office immediately.

People:

  • Maintain professional working relationships with colleagues.
  • Liaise with marketing and sales colleagues to ensure all marketing material design is relevant and targeted.
  • Utilise the support available from other departments to maximum effect.

Corporate Responsibility:

  • Engage with business wide initiatives that support charity, community and socially responsible business activity.

 

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